Race for dominance heats up as Google, Microsoft invest in AI startups

Google and Microsoft ramp up investments in artificial intelligence, vying for dominance with strategic backing from innovative startups.

Google and Microsoft have made new strategic startup investments as they battle for dominance in an escalating battle for market share in artificial intelligence.

Google invests in Runway

The Information reported on June 1 that as part of a $100 million funding round, Google invested in Runway, an artificial intelligence startup widely praised for its text-to-video tool.

The investment, which pushes Runway's valuation to $1.5 billion, is expected to drive a major shift from Amazon Web Services (AWS) to Google's cloud servers.

Earlier this year, Google also pumped $400 million into OpenAI rival Anthropic and signed deals with Midjourney and Character AI, further solidifying its investment strategy.

Google's strong support for these AI startups, including Runway's text-to-video tool, Midjourney's text-to-image technology and Character AI's chatbot capabilities, underscores the tech giant's intent to support and expand emerging AI technologies.

Such strategic investments closely mirror the tech industry's broader focus on artificial intelligence, following Microsoft's investment in OpenAI.

Microsoft invests in CoreWeave

Microsoft has also been aggressively investing in artificial intelligence, with CNBC reporting that the company has struck a deal with Nvidia-backed startup CoreWeave that could be worth billions of dollars.

CoreWeave provides simplified access to Nvidia Graphics Processing Units (GPUs), widely regarded as one of the best on the market for running AI models. The agreement will strengthen Microsoft's efforts to meet the exponential demand for artificial intelligence services, while positioning itself to compete with Google.

The CoreWeave investment comes after the startup raised $200 million in funding at a $2 billion valuation.

Founded in 2017, CoreWeave is growing rapidly, with revenue doubling from 2022 to 2023. As the need to generate AI surges, Microsoft gained additional access to Nvidia GPUs through CoreWeave, signaling a strategic response to the escalating AI boom.

Google's and Microsoft's strategies, while differing in approach, share a common goal of harnessing the transformative potential of artificial intelligence, fueled by the market's frenzied enthusiasm for the technology.