InfoFi Gold Mine Guide: Opportunities and Challenges in Emerging Tracks

Recently, the InfoFi concept is rapidly rising. The leaderboard of the leading project Kaito has brought substantial profits to early participants, while the price of the token for Cookie.fun has also surged significantly after the launch of the Snaps feature.

As the market's attention focuses on the InfoFi track, many investors are still confused: what exactly is InfoFi? It doesn't trade in BTC or ETH, but rather in abstract concepts like "attention," "reputation," and even "event occurrence probability." Is this reliable? More importantly, how can ordinary investors profit from it? This article will delve into the core of InfoFi, providing references for investors to grasp the next potential opportunity.

1. InfoFi Deconstruction: A New Paradigm for Information Assetization

Definition of InfoFi

The core concept of InfoFi (Information Finance) is to transform traditionally difficult-to-quantify non-price information, such as project attention, social account influence, and the likelihood of proposal approval, into tradable and priceable financial assets. It can serve as a new type of speculative tool and become a powerful information mining engine, helping investors discover early signals in complex information.

Background of the rise of InfoFi 1.2

The emergence of InfoFi is rooted in the evolution of technological advancements and market demands:

• AI Empowerment: Large model technology enables the analysis of massive data and sentiment judgment, laying the foundation for information quantification pricing.
• The market's thirst for new opportunities: Investors are constantly seeking new growth points and Alpha opportunities, and InfoFi provides a new space for imagination.
• "Attention precedes price" trend: The rising popularity of a project or concept often foreshadows price changes, especially evident in the Meme sector. InfoFi aims to make this "precursor" explicit and tradable.

The significance of InfoFi for ordinary investors

For ordinary investors, the value of InfoFi lies in:

• Reduce information asymmetry: Bringing implicit information asymmetry to the forefront helps to interpret "information assets" earlier.
• Assisting investment decisions: The data generated by the InfoFi platform can provide references for token investments and help assess market sentiment.
• Small capital participation opportunities: Some InfoFi platforms allow small amounts of capital to participate, and even just content contributions can earn potential returns.

II. InfoFi Landscape: Main Projects and Participation Methods

The InfoFi sector is expanding rapidly, here are 12 representative projects and how to participate in them:

2.1 An AI-driven InfoFi platform

Introduction: The platform is a pioneer of the InfoFi concept, utilizing AI to quantify attention and supporting applications such as SocialFi. The future plan is to become an interoperable financial layer for internet information, connecting creators, users, and brands.

Participation method: Register on the platform, connect social accounts and bind wallets. Publish original and in-depth content, interact with high-reputation accounts to accumulate points. Those ranked higher will have priority in the allocation of project tokens.

2.2 A well-known crypto task platform

Introduction: The platform has launched a community growth feature that, combined with its powerful task system, helps projects accurately identify high-quality users through data capture, comprehensive dashboards, and AI public opinion analysis. Users can earn rewards through genuine contributions and accumulate reputation assets.

Participation method: Publish high-quality content on social platforms to accumulate points. Continue to engage in traditional tasks on the platform to accumulate loyalty points, which will be considered as a weighting factor for project reward distribution.

2.3 An AI-driven real-time data dashboard

Introduction: This platform was originally used to track information related to AI tokens, and has now launched the InfoFi feature, dedicated to analyzing crypto projects and KOLs, rewarding quality content. It provides multi-dimensional indicators, and is more open compared to other platforms.

Participation method: Publish original content related to the specified project on social media platforms to earn points. Mention the official account in your posts, use relevant hashtags, and maintain interaction and content continuity. You can also earn rewards by inviting others to join.

2.4 A reputation assessment tool on a certain blockchain

Introduction: Known as the "Yelp of Web3", its core function is to generate trust scores to address on-chain fraud issues. Users can speculate on various reputations and influence real-time ratings by buying and selling "trust votes" linked to specific accounts.

Participation method: Increase your reputation score by evaluating others, voting or replying to evaluations, and providing guarantees for others. Bet on the reputation market to predict changes in the reputation of others or projects; after being invited, you can create your own reputation market.

2.5 A certain decentralized creator monetization platform

Introduction: Allow social media users of any scale to directly participate in brand marketing and earn income based on real influence. After users select brand activities and publish content, the platform automatically tracks the effects and distributes rewards according to a comprehensive scoring mechanism.

Participation method: Register and log in using a social account and bind a wallet. Verified users can directly select brand tasks to participate; regular users mainly earn commissions by inviting others. Publish content according to task requirements, and the platform automatically tracks data and calculates earnings.

2.6 Certain Attention Share Trading Agreement

Introduction: Allows users to speculate on projects that attract attention trends, supports high leverage, and is priced based on real-time data provided by third-party oracles. The goal is to promote attention trading to the mainstream market.

Participation method: After being invited, you can trade the "attention shares" of various crypto projects on the platform, speculating on trends such as market attention and discussion heat. No incentive measures have been announced yet.

2.7 A Web3 AttentionFi ecosystem

Introduction: Aimed at measuring and rewarding the real impact of crypto content. Evaluates user influence through a scoring system, rewarding high-quality content and effective interactions.

Participation method: Link social accounts, publish valuable crypto-related content, add specific tags or mention the official account. Earn points as the content gains interaction, while also enhancing influence rating.

2.8 An AI-driven Web3 content filtering platform

Introduction: Committed to building an open, fair, and efficient AI ecosystem through community participation in data training and validation. Relying on real-time user contributions for dynamic learning to ensure data diversity.

Participation method: Connect personal social media accounts and follow official and their bot accounts. Publish high-quality content or discover and submit others' high-quality content. If recognized by AI, both the creator and discoverer can earn points.

2.9 A SocialFi protocol based on a specific blockchain

Introduction: Transforming user social interactions into on-chain reputation assets. Establish on-chain reputation by tracking user behavior, with a comprehensive scoring metric in place. Users can earn points and rewards through content interaction or participation in loyalty programs.

Participation method: Mention the official account when interacting on social platforms; publish high-quality content and tag the official; join the loyalty program list and post content about designated projects.

2.10 An AI-driven InfoFi platform

Introduction: Help users discover valuable KOLs and projects. Provide influence rankings for KOLs and projects, investment and financing situations, token analysis, etc. Users can rate projects and KOLs, and create tags.

How to participate: Publish comments on projects and KOLs to earn points and token rewards.

2.11 A certain content mining platform

Introduction: Reward high-quality content creators through the "content mining" model. AI evaluates content quality, and high-quality content can receive native token rewards, distributed every 10 minutes. The participation threshold is relatively high, requiring certified social media accounts.

Participation method: Meet the requirements for certification, number of followers, and account registration time. Make creative replies under the official posts. Popular replies can receive token rewards.

2.12 A content creation incentive platform

Introduction: Aimed at helping projects accurately identify and reward true community supporters. The participation threshold is low, and the content is divided into "meaningful content" and "promotional content." The project launch must pass official review and token holder voting.

Participation method: Publish and promote original content related to the project, clearly mentioning the project token name. Rewards are calculated and distributed based on the leaderboard ranking.

3. Various Strategies for Retail Investors to Participate in InfoFi

• Content Creation Type: Users who excel in creation can publish content on multiple platforms to earn points or tokens. It is important to discern between genuine interactions and human manipulation.

• Direct trading type: Users with insights into specific events or market hotspots can directly participate in information asset trading on relevant platforms.

• Decision-support type: Use InfoFi platform data as an investment reference to assist in project investment decisions.

• Project Investment Type: Research the InfoFi track and select promising project tokens for medium to long-term investment.

• Interactive participation type: Focus on emerging InfoFi projects, actively participate in testnets, community activities, etc., to strive for early airdrop opportunities.

4. Risks to be aware of when participating in InfoFi

• Be wary of information overload and avoid falling into a new "information cocoon".

• Focus on genuine interactions and community quality, distinguishing false popularity and bot behavior.

• Maintain independent thinking; the information provided by InfoFi tools is for reference only, and decisions should be based on personal research and judgment.

• Carefully study the project whitepaper and documentation to understand its InfoFi philosophy, product mechanism, technical architecture, and token economic model.

5. The Impact of InfoFi on the Industry and Future Development

InfoFi is reshaping the flow of information and value assessment in the crypto industry. It provides new channels for value realization for small and medium creators, as well as more precise community management tools for project parties. However, there are also concerns about information quality dilution and algorithm manipulation.

In the future, InfoFi may collaborate with other fields:

• InfoFi + DeFi: On-chain reputation may directly affect DeFi lending conditions, and InfoFi data can also serve as quantitative trading signals.

• InfoFi + SocialFi: Creators' Social Tokens can achieve a more fair market pricing through the InfoFi platform.

• InfoFi + AI: AI Agents may become participants in the InfoFi market, engaging in information arbitrage and risk hedging.

For ordinary investors, understanding the essence of InfoFi, learning to use relevant tools, and avoiding potential risks are essential to seize opportunities in this emerging field.