In the crypto assets market, the operations of the project party are often more complex than people imagine. Many projects, especially those supported by venture capital, have price fluctuations that are almost unrelated to the actual progress of the project.

In fact, as long as there is sufficient market-making capital, highly controlled Token distribution, and a quality trading platform (such as a combination of Binance Futures and secondary exchanges), even projects with subpar quality can perform excellently in the market.

During the Token Generation Event (TGE), the main challenge faced by the project party is how to deal with opinion leaders and retail investors who acquire low-priced tokens through flattery or participation in airdrops. These early participants actually become the counterparty of the project party, and the core task of the project party is to prompt them to exit the market as soon as possible.

For tokens supported by venture capital, long-term holders may actually become a problem. Such projects usually do not involve substantial on-chain development, and users holding coins for a long time cannot drive up the price. The ultimate goal of these "diamond hands" holders is often to sell at a higher price. The longer they hold, the more difficult it becomes for the project party to manipulate the market.

As time goes by, when the lock-in period for early investors ends and the number of Tokens in circulation increases, it becomes increasingly difficult for the project party to maintain high control and drive up prices. In this situation, the project party usually faces two choices: either sell the project to a more capable team or directly abandon the project.

Therefore, negative comments after the TGE may actually be beneficial for the project party. Attempting to maintain a good image at this stage may actually prolong the project party's time as the "bad guy". In this industry, the only way for the project party to gain acclaim is by driving up the Token price.

Recently, the performance of projects like $MYX and $SOON has provided a typical case for this operation model. This reveals some common problems in the Crypto Assets market and also reminds investors to be more cautious and understand the internal operating mechanisms of the market.