In the crypto assets market, we often see some projects attract new investors through renaming or rebranding. The recent $S has caught attention as a typical example. This project is not actually new; its predecessor has existed for many years as $FTM.

Carefully observing the price trend of $FTM, we can find a concerning trend: the price has been continuously declining. This long-term price drop is often a signal of poor project fundamentals and may reflect the market's doubts about its value.

The emergence of $S may essentially just be a brand overhaul. This practice is not uncommon in the Crypto Assets field and can sometimes bring a short-term increase in attention for the project. However, without substantial technological innovation or improvements in the business model, merely changing the name is unlikely to fundamentally alter the project's fate.

For potential investors, it is important to look beyond the surface and carefully assess the core value of the project. When considering an investment in $S, it is necessary to cautiously consider its relationship with $FTM and whether the project team is truly working to address the fundamental issues that led to the price decline of previous projects.

Overall, although $S may attract some new follow in the short term, it is difficult to reverse the decline of its predecessor projects without substantial improvements. Investors should remain highly vigilant and comprehensively assess the risks when considering participation in such projects.