A fren of mine recently experienced a surprising career shift. He transformed from a speculator focused on Blockchain arbitrage into a true Web3 builder. Amazingly, in just two months, he managed to break into the top 50 of the Caldera ERA points system without running any ads, building a community, or even issuing any Tokens.

As someone with a background in science and engineering, I was very shocked when I saw his backend data. I couldn't help but wonder how he became a genesis user just by posting and creating a test page?

His answer was simple yet powerful: 'Caldera's ERA program is the most effective Layer2 growth strategy I have seen this year.'

So, what exactly is Caldera? In short, Caldera is a powerful infrastructure that integrates the capabilities of quickly deploying personal Blockchains, a complete points system, and a modular L2 SDK. This platform is neither a specific public chain nor a simple reward platform, but a comprehensive tool that enables project parties, opinion leaders, and communities to quickly build exclusive Rollups and points systems.

Compared to OP Stack and Arbitrum Orbit, Caldera is more user-friendly and easier to use:
- It only takes one minute to deploy the testnet chain
- Modular integration of Celestia, EigenDA, or Base Layer
- Automatically bind the ERA points system, with each interaction being counted.

This means that as long as you have basic programming knowledge and a certain community foundation, you can create your own 'Points Layer2' on Caldera.

The ERA system is considered so effective because it cleverly combines technological innovation with community involvement. It not only provides developers with powerful tools but also creates an ecosystem where users can participate directly and benefit from it. This model not only encourages more people to join the construction of Web3 but also injects new vitality into the development of the entire industry.

As more and more projects and individuals begin to leverage Caldera, we may witness the emergence of a more decentralized and innovative Web3 ecosystem. This is not just a technological advancement, but a new way of thinking that encourages more people to transition from passive participants to active creators.

In the world of Web3, tools like Caldera are redefining what is possible. It not only lowers the barriers to entry but also provides an unprecedented platform for innovation. As this technology continues to evolve, we may witness a more open, fair, and opportunity-filled digital future.