Co-branded digital collectibles create an innovative fan experience

A leading global cryptocurrency trading platform recently announced a collaboration with a top F1 racing team to launch a large co-branded digital collectibles series "IN THE MOMENT". This series will pay tribute to the classic moments of 24 race weekends in the form of digital collectibles, creating a new on-chain interactive experience for F1 fans and digital asset enthusiasts worldwide.

In the upcoming 2025 season, this F1 team will participate in 24 Grand Prix races. Each race weekend will feature a limited-time digital collectible designed by a renowned artist, commemorating iconic moments from that race. The entire series consists of 24 collectibles, forming a complete F1 digital glory collection. Users can mint digital collectibles for free on the platform, or pay to unlock rarer platinum or gold editions. Users can complete operations such as browsing, claiming, tracking progress, and redeeming rewards for collectibles through a dedicated event page.

The release of digital collectibles will be conducted in four stages, covering globally renowned event sites. Each round will launch 6 collectibles, corresponding to the exciting moments of 6 classic events. Users who participate in the activity and collect all 24 digital collectibles will have the chance to unlock exclusive grand prizes and mysterious benefits.

This project is not just a digital collection activity, but also an immersive experience that integrates speed, art, and blockchain technology. It reflects the trading platform's ongoing exploration in Web3 innovation and user participation mechanisms, and demonstrates its determination to promote the application of blockchain technology in scenarios such as sports and entertainment.

The chief marketing officer of the F1 team stated: "IN THE MOMENT gives fans the opportunity to relive some of the most exciting moments in the team's history in the form of digital collectibles. We are thrilled to bring this brand new interactive experience to fans around the world."

The founder and CEO of the trading platform also commented: "IN THE MOMENT is of great significance to both parties. This year marks our 12th anniversary, and while we reflect on the past, we are also passionately looking forward to the future. By combining the exhilarating passion of racing with the pioneering spirit of Web3, we hope to bring users an equally stunning experience. This cooperation reflects the shared pursuit of excellence and innovation by both parties. I believe that whether they are F1 fans or our users, they will be able to feel this love and connection."

The design concept of digital collectibles, introductions of participating artists, and more exciting event details will be gradually announced through official channels in the future. Stay tuned!