In 1981, at just 16 years old, Shi Yongxin arrived at the nearly declining Shaolin Temple. At that time, this historical temple was almost forgotten by the world, with only 9 monks struggling to support themselves, relying on farming and meager offerings to get by. However, the wheel of fate was about to turn.

The following year, Jet Li starred in "Shaolin Temple", which caused a sensation across the country, bringing this ancient temple into the spotlight. Shi Yongxin keenly sensed this once-in-a-lifetime opportunity; although he was not the most skilled martial artist among the monks, he initiated an unprecedented brand innovation.

Shi Yongxin's strategic vision is unique; he has successfully implanted a strong impression of "Shaolin Temple equating to Chinese Kung Fu" in the minds of global audiences. In the following decades, he systematically organized martial arts classics, actively promoted Shaolin martial arts to the international stage, vigorously promoted Shaolin culture, while cleverly constructing a commercial licensing system.

Starting from an ordinary religious site, Shi Yongxin gradually transformed Shaolin Temple into the core symbol of global Kung Fu culture. More importantly, he successfully converted this cultural influence into actual economic benefits, covering multiple areas such as ticket revenue, intellectual property licensing, real estate development, and intangible asset management.

This case vividly demonstrates the powerful influence of "collective cognition". When you leave a unique and distinct impression in the minds of users, you gain the power to tell your brand story and formulate pricing strategies, allowing you to establish a long-term presence in a competitive market. Shi Yongxin's success lies not only in the inheritance of Shaolin martial arts but also in his ability to successfully transform an ancient temple into a globally renowned cultural brand.