A Japanese claw machine game company crosses into Crypto Assets with a 200 million yen investment plan.

On July 1, CyberStep, the operator of the Japanese online claw machine game "Toreba（トレバ）", announced that it will launch a new business starting from July 1, officially entering the field of encryption asset investment, which includes strategic encryption asset reserves and operations. This new business will be managed by the newly established strategic department "CRYPTECH Capital", aiming to build a new revenue foundation for the company and accelerate its business expansion into the Web3 field.

The core strategy of this new business is to build a "self-circulating token economic system." The specific approach is to exchange the tokens generated from the company's Web3 services for mainstream encryption assets such as Bitcoin and Ethereum, and to reserve and centrally manage them as corporate assets.

Through this mechanism, the company aims to return the value generated by user participation in content back to the enterprise's asset base, establishing an asset circulation model that combines stability and expansion. One specific case of this concept is the blockchain game "Eggle" launched by the company back in April. In this game, users can earn the token "Eggle Energy Token (ENG)" while nurturing NFT characters. This token, as a representative of the "company-associated token," will also be included in this strategic investment target.

To launch the project, CyberStep plans to allocate 200 million yen from its own funds as the initial purchase budget during the fiscal year in May 2026. Subsequently, the strategic reserve scale will be gradually expanded based on market trends, eventually reaching a maximum of 1 billion yen.