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A significant transformation is quietly unfolding in the digital advertising field. The globally renowned advertising service provider Alkimi has announced that it will fully adopt Sui Blockchain technology. This decision marks an important milestone in the application of Web3 technology in the advertising industry. As an industry leader, Alkimi's client base includes well-known companies such as Douyin, Amazon Web Services(AWS), and Polestar. This technical upgrade will involve several core business segments, including Sui-based trading functions, the Walrus storage system, Nautilus computing validation, and Seal encryption management. This comprehensive technological innovation aims to provide a more robust and reliable infrastructure for daily advertising services. This move not only reflects Alkimi's confidence in Blockchain technology but also highlights the advantages of the Sui network in enterprise-level applications. As an emerging high-performance Blockchain platform, Sui's outstanding scalability, security, and flexibility are attracting increasing attention from enterprises. As industry leaders like Alkimi take the lead, we can foresee that Blockchain technology will play an increasingly important role in the advertising industry. It is expected to bring higher transparency, more precise targeting, and more efficient advertising transaction processes. This development will undoubtedly have a profound impact on the entire advertising ecosystem, potentially changing the way advertisers, media platforms, and audiences interact with each other. We look forward to seeing more innovative applications emerge in this field, driving the entire industry towards a more open, fair, and efficient direction.

The Walrus protocol is a decentralized storage solution launched by Mysten Labs, featuring higher cost-effectiveness and programmability, superior to existing storage protocols like FIL and Arweave. Walrus is closely integrated with the Sui network, supporting efficient ( blob ) data management and may become a leader in the Web3 storage space.

Walrus and Irys each have their own characteristics in addressing on-chain data storage issues within the Sui ecosystem. Irys is an integrated blockchain with high consistency but high startup costs; Walrus, on the other hand, is a modular storage network with strong flexibility. The two have significant differences in token economics, data persistence, programmability, and other aspects, making them suitable for different development needs. They are expected to develop in parallel in the future, catering to diverse application scenarios.

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